25 Years of Magicbox Toys - Issuu

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Magic Box’s 25-year history has seen the company transform itself from a stickers and trading cards publisher, kicking things off in 1992 with a collection of trading cards exclusively based on F.C. Barcelona, to a toy company with multiple best-selling ranges in its portfolio. Driven by a formula of innovation and creativity, David shares with me what he feels to be Magic Box’s biggest achievements. Among them are the invention of the concept of collectibles in photography form in 1997, with the company’s first launch in this format featuring the now-iconic UK pop group, the Spice Girls. A huge success, this collection went on to sell 80m units. In 2003, Shoot Out then introduced kids to the joy of collecting and playing with football trading cards, beginning with the FA Premier League. Over five years, 90m Shoot Out packs were sold.