6 New Lingerie Brands to Know — ThirdLove, True&Co, Everlane, Knix, Trusst, and Lively

Women are no longer satisfied with cheap lace and overpriced lingerie. In a break from a male-dominated industry, new companies like ThirdLove True&Co, and Knix are almost exclusively founded by women. They're designing comfortable, attractive, and affordable bras and underwear that work with women's bodies and lives.

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ThirdLove, True&Co and Lively: How online bra shopping compares to the local experience - Newsday

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