A FRAMEWORK OF BRAND ALLIANCE FORMATION
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Semantic map of the four conceptual clusters of Thematic Analysis of
The relation among the main research constructs
Validated research model Download Scientific Diagram
A FRAMEWORK OF BRAND ALLIANCE FORMATION
A FRAMEWORK OF BRAND ALLIANCE FORMATION
Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
Co-branding and types of relationship within the fashion industry.
A FRAMEWORK OF BRAND ALLIANCE FORMATION
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