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Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

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Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

Calaméo - THE BEST OF INTIMA - August 2013

Calaméo - THE BEST OF INTIMA - August 2013

Wacoal International Corporation Announces Acquisition of LIVELY

Wacoal International Corporation Announces Acquisition of LIVELY

Calaméo - THE BEST OF INTIMA February 2019

Calaméo - THE BEST OF INTIMA February 2019

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

Direct-to-consumer lingerie brand Lively acquired for $85M

Direct-to-consumer lingerie brand Lively acquired for $85M

Direct-to-consumer lingerie brand Lively acquired for $85M

Direct-to-consumer lingerie brand Lively acquired for $85M

Victoria's Secret alum built multi-million dollar lingerie business by  putting people before panties

Victoria's Secret alum built multi-million dollar lingerie business by putting people before panties

Victoria's Secret alum built multi-million dollar lingerie business by  putting people before panties

Victoria's Secret alum built multi-million dollar lingerie business by putting people before panties

Wacoal Lingerie Lace Affair Underwired Non Padded Bra 851256

Wacoal Lingerie Lace Affair Underwired Non Padded Bra 851256

Michelle Cordeiro Grant started bra company Lively with a mailing list but  no product. Three years later she sold it for $105 million.

Michelle Cordeiro Grant started bra company Lively with a mailing list but no product. Three years later she sold it for $105 million.