Victoria's Secret Angles for Adoration with Latest Acquisition - McMillanDoolittle - Transforming Retail

Industry veteran Victoria’s Secret recently announced it will acquire digitally native lingerie brand Adore Me for $400 million. Victoria’s Secret is the world’s largest lingerie specialty retailer, operating 1,350 retail stores globally. Adore Me on the other hand was launched as a direct-to-consumer (DTC) brand

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Victoria's Secret Brings Back the Wings in New Campaign - Fashionista