Are outsized private label gains in grocery a foregone conclusion

As inflationary pressures and a potential economic downturn force consumers to trade down, store brands have more going for them than low prices. How likely is it that store brands in the grocery channel will gain meaningful share over the next two years?

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Are outsized private label gains in grocery a foregone conclusion

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Retailers Expand Private-Label Push as Shoppers Continue to Trade

Inflation continues to grow private label, per study