Baby Phat by Kimora Lee Simmons. The concept behind Baby Phat dates all the way back to 1993 but wasn't fully established until 1999.

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Baby Phat by Kimora Lee Simmons. The concept behind Baby Phat dates all the way back to 1993 but wasn't fully established until 1999.

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Baby Phat by Kimora Lee Simmons. The concept behind Baby Phat dates all the way back to 1993 but wasn't fully established until 1999.

Baby Phat Is Back! How Kimora Lee Simmons Revived Her Iconic Y2K Brand