Is Your Brand Helping or Hurting Your Business? - Blue Kite

Want to create a powerful, impactful, world-changing business? It starts by having a strong brand. There are few companies that have achieved breakthrough success without laying a strong brand foundation first. Think Apple, Nike, Starbucks, Warby Parker, Toms and so on. So, why does branding matter? It provides verbal and visual cues that represent who you are and communicates what you believe. Essentially, your brand encapsulates your company’s identity in a succinct way. When you have a strong brand, it can help you connect you with your target audience and rally your team and customers. Plus, it can be a

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