The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

Discover the critical role of design in rebranding through the lens of J.C. Penney

35 Examples of Rebranding Fails And What We Can Learn From Them

J.C. Penney's Long, Slow Decline to Bankruptcy

JCPenney Has Had a Dramatic Decline: History in Photos

JCPenney - Wikipedia

JC Penney Failed Pricing Strategy

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JC Penney logo takes a step back - Logo Design Blog

J.C. Penney Posts Steep Sales Decline for Second Quarter

JC Penney's Epic Rebranding Fail

Evolution of JCPenney Logo: 1968 to 2012

Ron Johnson Killed J.C. Penney—But He's Now a Top Mind In Retail

Top 10 Best (and Worst) Company Logo Redesigns Ever

7 Worst Rebrands: Logos Gone Wrong