Diaper rush: Conquering a $9 billion incontinence market no one wants to talk about - The Japan Times

The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products — if they can lift the stigma that has long constrained sales.

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FOCUS-Diaper rush: conquering a $9 bln market no-one wants to talk about

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A New Source of Fuel in an Aging Japan: Adult Incontinence - The New York Times

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Japanese diaper maker switches to adult market as births dip, Latest World News - The New Paper

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Plunging births push Japanese diaper maker to switch to adult market