How Does SHEIN Make Money? The SHEIN Business Model Analysis

SHEIN is an international B2C fast fashion eCommerce platform founded in 2008 by Chris Xu. The company improved on the ultra-fast fashion model by leveraging real-time retail, which quickly turned fashion trends in clothes' collections through its strong digital presence and successful branding campaigns.

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Shein is the fast fashion juggernaut that's only getting bigger – its rise should concern us all

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