Pacterra Co-Founders Explain Why Underwear Matters When It Comes

Patience and a passion for the perfect pair of underwear are why tiny Pacterra Athletics are competing with the giants of the athleticwear market—specifically the compression shorts market. When we think about inventors having their “Eureka” moments, we rarely consider the time it takes between identifying a problem and then fulfilling that much-needed solution. For…
Patience and a passion for the perfect pair of underwear are why tiny Pacterra Athletics are competing with the giants of the athleticwear market—specifically the compression shorts market. When we think about inventors having their “Eureka” moments, we rarely consider the time it takes between identifying a problem and then fulfilling that much-needed solution. For […]

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Negative Underwear Founders Talk Briefs, Bras, and Business

Pacterra Co-Founders Explain Why Underwear Matters When It Comes

Negative Underwear Founders Talk Briefs, Bras, and Business

Muscle and Fitness

Negative Underwear Founders Talk Briefs, Bras, and Business

Why Do We Wear Underwear?