Fit technology is getting a boost from the new iPhone and Savage x Fenty

Savage x Fenty, the popular Rihanna-founded underwear brand that focuses on inclusive sizing, is in the middle of rolling out its first five brick-and-mortar stores.

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Savage x Fenty Launches AR-Powered Fitting Technology At Its Inaugural Store

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Rihanna's Savage X Fenty and a newer startup, FIT:MATCH, team up to sell better-fitting lingerie

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