Under Armour's Focus On Women Is Paying Dividends In Innovation

Online dollar sales of UA women’s activewear apparel rose by 77% in the United States from January through May 2020 versus a year ago. Sales of women’s apparel are up 214% on the company’s website at the end of Q1 in 2020. Online sales of full-priced girls’ items are up 46% to date as well.

Strategy Study: How Under Armour Is Challenging The Athletic Market

Under Armour to Launch First Female-specific Running Shoe

Rule 424(b)(1)

Under Armour

Meeta Patel (@MeetaKPatel) / X

WOMEN ON THE MOVE

Adidas vs. Nike vs. Under Armour: Who's Really Winning in the US

Under Armour News (@UAnews) / X

Digital Banker Africa Spring 2023 by Digital Banker Africa - Issuu

Under Armour Sparks Confidence in Young Female Athletes