Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip
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Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.
Barbara E. Kahn
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Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
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Barbara Kahn posted on LinkedIn
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara E. Kahn
Barbara Kahn on LinkedIn: Daphne Howland, Senior Reporter, Retail Dive
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