Frameweb How do you continue to redefine luxury retail in a 20-year-old-flagship? Ask Prada
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The latest activation to build upon the retailer
The latest activation to build upon the retailer's physical-retail vocabulary at its OMA/AMO-designed NYC Epicenter is dubbed Prada Tropico.
PREVIEW Frame #129 JUL/AUG by Frame - Issuu
The Changing Shape of Luxury Retail
Prada Paradoxe: Redefine Luxury with AR-Powered Popup Innovation
PREVIEW Frame #129 JUL/AUG by Frame - Issuu
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