Head-to-Head in the US Underwear Market: Aerie vs. Victoria's Secret

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

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Aerie Vs. Victoria's Secret

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Aerie: How AE Underwear Became Its Own Brand

Victoria's Secret Ditches the Runway for Film, but Will Consumers

Victoria's Secret brand profile U.S. 2023

Brand Comparison- Aerie vs. Victoria's Secret

Victoria's Secret being sold: 55% of former lingerie leader