How the “Daisy” Ad Changed Everything About Political Advertising

Since the famous television spot ran in 1964, advertising agencies have sold presidential candidates as if they were cars or soap

Evolution of Political Advertising

The 1964 Daisy Girl Advertisement

Playwright behind 'Daisy' at ACT Theatre analyzes latest Clinton

What exactly is a dark ad? - Quora

Why was Barry Goldwater so soundly defeated in the 1964 U.S. Presidential Election? - Quora

New play 'Daisy' explores the commercial that changed U.S.

Transcript: Go Negative

What exactly is a dark ad? - Quora

Social Sciences, Free Full-Text

The real ads of the Mad Men era - Vox

Negative campaigning drags politics down to the gutter

How would Senator Barry Goldwater have fared in an election battle with John F Kennedy running for reelection in 1964? - Quora