BIBA India Fashion Marketing Strategy - Indian Ethnic Brand Management

How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? What is

Biba Girls Setting Trends In Ethnic Wear

Futurebrands Case Study - BIBA

Jagged With Jasravee : Cutting-Edge Marketing

Great Indian Festival Sale 2023: Best offers on Biba clothes

Jagged With Jasravee : Cutting-Edge Marketing

Biba's Digital Marketing Strategies : A Brief Study

BIBA has the highest online brand recall amongst all Indian wear brands' - Images Business of Fashion

Ethnic Wear - Shop Online Indian Ethnic Wear for Women & Girls

Indian Consumer Insights

Jagged With Jasravee : Cutting-Edge Marketing

Ethnic Wear Market Size & Share Report, 2021-2028

Brand Story of BIBA – Redefining contemporary ethnic fashion – Scribble and Scrawl