In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

Less than 1% of J.C. Penney's revenues come from items bought at full price. By contrast, nearly three-quarters of merchandise sold by the department store chain is discounted by at least 50% off. What this tells shoppers is that J.C. Penney's original prices are pretty much meaningless.

Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

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Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

Misbehaving - Richard H. Thaler

PDN20130220J2 by Peninsula Daily News & Sequim Gazette - Issuu

Misbehaving - Richard H. Thaler

The Psychological Failure of JC Penny

행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

JC Penney liquidation 'not in the cards,' retailer moves toward a sale

It isn't 'fair & square' for consumers, it is 'focus & simplify

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J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores