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Style Edit: How Longines' CEO levelled up the watch brand – from

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Style Edit: How Longines' CEO levelled up the watch brand – from

Longines’ success stems from appealing to both women and men, with CEO Matthias Breschan now eyeing Gen Z’s more gender-fluid attitudes
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
When Matthias Breschan was appointed CEO of

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Longines CEO Matthias Breschan: 'My objective is two billion in turnover in 2025

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The Longines Ultra Chron signals a major gear shift for this classic watchmaker

Style Edit: How Longines' CEO levelled up the watch brand – from eyeing Gen  Z's love of genderless style, to increasing revenue past US$2.25 billion  thanks in part to focusing on heritage

Style Edit: How Longines' CEO levelled up the watch brand – from eyeing Gen Z's love of genderless style, to increasing revenue past US$2.25 billion thanks in part to focusing on heritage

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Lunch With: Longines CEO Matthias Breschan

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CEO of Longines Matthias Breschan reveals future plans for the brand in  Malaysia

CEO of Longines Matthias Breschan reveals future plans for the brand in Malaysia