Lululemon gets back to its roots to win back customers after recent missteps
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Lululemon Athletica Inc. says it plans to get back to "what it does best" by creating great products and engaging customers as it seeks to win back their love and put last year
Lululemon Athletica Inc. says it plans to get back to "what it does best" by creating great products and engaging customers as it seeks to win back their love and put last year's missteps behind it.
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The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.