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H&M launches new activewear brand, H&M Move — m.

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H&M launches new activewear brand, H&M Move — m.

According to the retailer, H&M Move has been designed to offer a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a mover, moving in a multitude of ways.

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M launches new activewear brand, H&M Move — m.

H&M launches new activewear brand, H&M Move — m.

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M launched its new activewear line with a campaign starring Jane Fonda

Five Powerhouse Women Test-Drive H&M Move

Five Powerhouse Women Test-Drive H&M Move

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M launched its new activewear line with a campaign starring Jane Fonda

Jane Fonda Fronts H&M Move - FASHION Magazine

Jane Fonda Fronts H&M Move - FASHION Magazine

Skiwear is key focus for brands as H&M Move and IKKs launch new lines

Skiwear is key focus for brands as H&M Move and IKKs launch new lines

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M Group launches new circular design tool - Just Style

H&M Group launches new circular design tool - Just Style

H&M Move invites the whole world to move with Jane Fonda

H&M Move invites the whole world to move with Jane Fonda

H&M Move However You Move, H&M

H&M Move However You Move, H&M

Exclusive: H&M Launches Sportswear Brand H&M Move

Exclusive: H&M Launches Sportswear Brand H&M Move

Raye fronts launch of latest H&M Move collection

Raye fronts launch of latest H&M Move collection