Skims and the NBA: A Masterclass in Brand Repositioning

At the convergence of fashion and sports marketing.

Kim Kardashian's SKIMS partners up with the NBA – NBC Los Angeles

NFL and NBA stars front Kim Kardashian's lucrative business move

Erin Schmidt on LinkedIn: #teamtuesday

Kim Kardashian's Brand Collaboration - Skims X NBA

Sandy Archila (@LAtravelgal) / X

Alex Frias on LinkedIn: How Kanye And Adidas 'Yeezy-Hacked' The Business Model Of Celebrity…

Erin Schmidt on LinkedIn: #teamtuesday

Courtney Worthman on LinkedIn: Tazo taps Issa Rae to celebrate independent cafes

Kim Kardashian's SKIMS partners up with the NBA – NBC Los Angeles

John A. Shumate on LinkedIn: Skims and the NBA: A Masterclass in Brand Repositioning