The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

Stéphane ETIENNE • hypallages® on LinkedIn: #empathy #generosity

Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam

Book Summary - Influencer: The New Science of Leading Change

De-influencing is the new trend that has influencers scrambling

Deinfluencer TikTok Social Media Trend

Deinfluencing: How It's Impacting Brand & Influencer Relations

Influencer: The New Science of Leading Change, Second Edition: Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071808866: : Books

Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam

The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic

Jennifer Dingman on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture