Photographer - Bummer Summer
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The Bummer Summer Campaign embraces a vibrant and sun-soaked aesthetic that resonates with the carefree spirit of summer. The story was simple, "A bunch of childhood friends gathering up at a fun place for summer holidays." The primary objective of the Bummer Summer Campaign was to establish Bummer as the go-to brand for fun, fashionable, and comfortable summer essentials, including loungewear, bikini, and underwear.
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Photographer - Bummer Summer
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