Victoria's Secret Pink is a Brilliant Strategy, Is Your Brand

The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of “loungewear” (sweatpants, T-shirts, pajamas) []

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Victoria's Secret, the hypersexualized iconic millennial brand, tried to remake itself as feminist—and Gen Z saw right through it

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PPT - The Effects of Marketing on Tween Girls PowerPoint Presentation, free download - ID:1517953

Victoria's Secret's 'sexy for all' strategy boosts sales and shares

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