Research: Tesco Is Cutting Prices On Branded Lines As Part Of EDLP

New data confirms that Tesco has been lowering prices on branded products as part of its shift towards an EDLP strategy. Research by Edge by Ascential for trade magazine The Grocer shows the retailer reduced the base prices of nearly 600 ambient SKUs over the period from early July until to 19 Augus

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Prices in the chain versus target prices