Kim Kardashian Re-Names Kimono Brand 'Skims' After Criticism

Kim Kardashian loves an hourglass silhouette, and surprised no one when she announced her own Spanx-like "solutionwear" line back in June. Unfortunately, the name she went with did cause some head scratching: Kimono. Kardashian went back to the drawing board, and as of today has officially re-launched the brand as "Skims."

Kimono rebranded to SKIMS : r/KUWTK

The Inside Story of Kim Kardashian West's Billion-Dollar Shapewear

Kim Kardashian Responds to Blackfishing Criticism: Details

Kim Kardashian Reveals Shapewear Brand's New Name Following

Kim Kardashian Reflects on Playfully Roasting Family While Hosting

Can Kim Kardashian convince men to buy shapewear?

Here's How Kim Kardashian Handled The Kimono Backlash Behind The

Kim Kardashian West on Skims's Future—And Her Own - WSJ

Decorating Your Home And Dining Room Makeover Tips, 45% OFF

Kim Kardashian Talks Relabeling 2 Million Garments with 'Kimono' Logo

Inside Kim Kardashian's History of Controversial Brand Names