Rewards Case Study: LEGO VIP Rewards Program

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LEGO VIP is a rewards program from LEGO aimed to make every customer that joins their program feel like a VIP with meaningful rewards.
From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are everywhere. And they have been around since 1958. LEGO produces an average of 36 billion pieces a year. Simply, LEGO is a huge brand with a global reach, unlike any other toy for boys and girls and most recently for adults. With such a passionate fanbase and a deep history, LEGO realized they had a fantastic opportunity to harness that enthusiasm to create an even better customer experience for all cu