Ivy Park and Popeyes: Rival Collections Put the Spotlight on the Branding Power of Color - The Fashion Law

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By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with adidas in January. The new collection marks the first time that the Grammy winner has held full control of her Ivy Park line, which she launched in 2016 as a joint venture with Topshop owner Sir Philip Green; she has since bought of Green. It also marks an opportunity for adidas to boost sales in the critical North American market.