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SKIMS: The Marketing Strategy Behind Kim Kardashian's Shapewear Success

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SKIMS: The Marketing Strategy Behind Kim Kardashian's Shapewear Success

SKIMS, founded by Kim Kardashian, is a powerhouse in shapewear. We uncover their marketing strategy.

Inside Nordstrom's play for DTC brands - Glossy

Inside Nordstrom's play for DTC brands - Glossy

Kim Kardashian West: On shapewear

Kim Kardashian West: On shapewear

Kardashian's SKIMS Is A New Partner Of The NBA: How So?

Kardashian's SKIMS Is A New Partner Of The NBA: How So?

How Skims Marketing Strategy Made Kim Kardashian's Brand a

How Skims Marketing Strategy Made Kim Kardashian's Brand a

How Kim Kardashian created shapewear that's flattering and

How Kim Kardashian created shapewear that's flattering and

The SKIMS Team Star In The Brand's Latest Campaign

The SKIMS Team Star In The Brand's Latest Campaign

Sam Stryker on LinkedIn: Kim Kardashian is a marketing genius. How

Sam Stryker on LinkedIn: Kim Kardashian is a marketing genius. How

Kim Kardashian doubles value of shapewear company in just 9 months

Kim Kardashian doubles value of shapewear company in just 9 months

The Rise of Skims: How Kim Kardashian Built a $4 Billion Empire

The Rise of Skims: How Kim Kardashian Built a $4 Billion Empire

The History of Skims: Who Owns the Brand and What Is It?

The History of Skims: Who Owns the Brand and What Is It?

Kim Kardashian's Skims doubles valuation to $3.2 billion after

Kim Kardashian's Skims doubles valuation to $3.2 billion after