Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi

Victoria Secret - ボディミスト

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Victoria's Secret recruits Naomi Campbell, Adriana Lima and Gisele Bündchen for a new campaign

Victoria's Secret has replaced its 'Angels' in a bid to rebrand itself

Victoria's secret - ポーチ

Victoria's Secret could scrap feminist rebrand to bring glamour back

Former Victoria's Secret model says she was diagnosed with PTSD after walking in 2016 show

Victoria's secret - ポーチ

Angels no more: Can Victoria's Secret rebrand from unattainable sexy to empowering?

Why Did We Fall for the Victoria's Secret Angels? - The New York Times