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Why Soft Surroundings is refocusing on Gen X shoppers

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Why Soft Surroundings is refocusing on Gen X shoppers

Last June, Soft Surroundings began refocusing its assortment to focus on the so-called “forgotten consumer:” Gen X women.

How Offline Retail Stores Are Focusing On the Hybrid Business

How Offline Retail Stores Are Focusing On the Hybrid Business

Alexandra Suazo Williams on LinkedIn: Why Soft Surroundings is refocusing  on Gen X shoppers

Alexandra Suazo Williams on LinkedIn: Why Soft Surroundings is refocusing on Gen X shoppers

The Gen X Factor - The Robin Report

The Gen X Factor - The Robin Report

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Diane von Furstenberg Embraces a New Era and Generation

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Generational Consumer Shopping Behavior Comes Into Focus

Nicole Fraley on LinkedIn: Such a long time coming for this amazing  organization. Well done!

Nicole Fraley on LinkedIn: Such a long time coming for this amazing organization. Well done!

Soft Surroundings selling its assets under Chapter 11 restructuring

Soft Surroundings selling its assets under Chapter 11 restructuring

Gen X Consumer Behaviors: Gen X Shopping Habits

Gen X Consumer Behaviors: Gen X Shopping Habits

A STORE FOR ALL ATHLETES

A STORE FOR ALL ATHLETES

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Gen Z Shopper Insights: Understanding Generational Sentiment