Allen Solly defines 'Future of Bottomwear' with latest campaign

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Allen Solly, India’s pioneer brand in semi‐formal dressing from Aditya Birla Fashion and Retail Ltd unveiled the latest innovative range of fashion forward trousers through its campaign “Future of Bottomwear”. While Indian men spent heavily on shirts, trousers weren’t given due importance by them even though it was a major part of their attire.

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women

Allen Solly defines the 'Future of Bottomwear' with its latest campaign

Allen Solly :: Behance

MANDHANA INDUSTRIES LIMITED - Edelweiss

Allen Solly- Future of Bottomwear, Bottom is top, down is up. Introducing The Future of Bottomwear from Allen Solly. #AllenSolly #FutureOfBottomWear #NewCollection