SAXX Underwear Launches 1st Immersive Shop-in-Store at Hudson's Bay Flagship in Toronto [Interview/Photos]

The pandemic put an earlier launch on hold for the brand which is now looking to open more retail locations in Canada.

David Cronin on LinkedIn: Last week we launched SAXX's first ever fully branded retail shop-in-shop…

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SAXX UNDERWEAR LAUNCHES ITS FIRST IMMERSIVE CONCEPT STORE AT HUDSON'S BAY IN TORONTO - MR Magazine

David Cronin on LinkedIn: Big opportunity to join Jerry J. and the team.

David Cronin on LinkedIn: We've setup shop in the world's largest store! When we started this…

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Ladies and gentlemen: presenting our very own kingdom within the World's Largest Men's Underwear Department. SAXX is now available at

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