Theories of behaviour modification

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Behaviour is defined as the actions and mannerisms of individuals or systems in response to internal or external stimuli. There are several root causes of behavioural differences, including individual differences, family/environmental factors, and psychological impairments. Behaviour modification aims to alter behaviours through reinforcement techniques and uses positive and negative consequences to encourage good behaviours and discourage bad ones. The two major theories behind behaviour modification are classical conditioning, which associates stimuli with responses, and operant conditioning, where behaviours are modified through reinforcement and punishment.

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