Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Wacoal acquires lingerie brand Lively

Lively intimates brand CEO stepping down, replacement named - Bizwomen

Wacoal Red Carpet Strapless Bra 854119

Wacoal to acquire American lingerie brand Lively

Direct-to-consumer lingerie brand Lively acquired for $85M

Wacoal to acquire American lingerie brand Lively

About Us for Wacoal Canada

Direct-to-consumer lingerie brand Lively acquired for $85M

Wacoal Red Carpet Strapless Bra 854119

Japan's Wacoal faces challenges at home but global ops are stronger