What Is Parade Underwear, and Why Is Everyone Posting It?

Parade, a direct-to-consumer underwear start-up, is sending free products to what seems like every cool girl on Twitter and Instagram.

Parade (@parade) • Instagram photos and videos

How Parade Underwear Took Over Instagram - The New York Times

Parade Launches Re:Play Underwear in Sizes up to 5XL

Sustainable Intimates Brand Parade Launches At Target

Parade underwear: What to know about the intimates brand

Parade underwear: What to know about the intimates brand

Parade Review (2023)

Best Women's Underwear 2024

What happened to Parade underwear start-up