What defines China's Gen Z consumers?

From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

How To Reach Chinese Gen Z Consumers? - Marketing China

Fashion Retail: News, Trends & More, Vogue Business, Page 12

The New China Chic for Gen Z Consumers - Heuritech

Wise Up: The Big Mistakes Luxury Brands Are Making With China's Gen Z

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www.thetradedesk.com/assets/global/TheCurrent_Edit

Insight: Understanding the consumption and behavior of the Chinese Gen-Z - Shake to Win

China's Gen Z As Luxury Consumers - Do's & Dont's