Hanes SIS – Maidenform - Silver Winner - 2018 Melbourne Design Awards

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Maidenform – a quintessentially New York brand is a new brand in the Australian underwear market and GG together with Hanes collaborated to manifest this brand into a physical shoppable space. The brand essence is ‘Inspiring Fabulous Females’ and GG was tasked with creating a SIS that brought this brand essence to life. Working closely with Hanes Australasia in interpreting the global brand guidelines to create something relevant for the Australian market, we designed and built 5 store-in-store formats in Myer stores nationally.