Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why – Firstpost
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The ‘brand’value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same.
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Patanjali Case Study, PDF, Jeans
From the India Today archives (2016)
Patanjali Ayurved and MD Acharya Balakrishna apologise to Supreme
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