It's Not You. Clothing Sizes Are Broken. - Alvanon

As shopping has shifted online, the problem has worsened. Size and fit are among the top reasons for returning online orders, according to e-commerce software company Narvar Inc.—adding an extra layer of costs that further erode retailers' already thin profit margins. “Sizing is poorly defined.

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PACHA MAGAZINE JULY 2013 by Recode Media - Issuu