Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Lulu who? A cult brand takes on the booming culture of 'dupes' - KTVZ

Why Gen Z likes buying knockoff goods

Gen Z, millennials are shopping for dupes the most, report finds

Gen Z shoppers send #dupe trend viral — saving money is the new cool

From knockoff guilt to faking it till we make it, dupe cu

Dupe Products: Why Gen Z is okay with admitting that they buy dupes, ET BrandEquity

FASHION: Young people now prefer dupes to genuine luxury goods

DoSomething Strategic In The News • DoSomething Strategic • The Experts in Gen Z and Purpose

Millennial vs. Gen Z Brands: Research Study