Engaging Gen Z women: How brands can inspire a social generation

Brands have a stereotypical image of Gen Z as mobile-first, TikTok-loving digital natives, but marketing effectively to them as adults will require a more sophisticated understanding of what they care about.
Brands see Gen Z as TikTok-loving digital natives, but marketing effectively to them requires a more sophisticated understanding of what they care about.

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Robyn Rowland - Personal Trainer and Fitness Coach - Self-employed