Zudio's Style of Marketing

Established in 2016 as a fast-fashion brand under the ownership of Tata Group, Zudio has rapidly expanded in over 300 stores nationwide. Discover the marketing strategies of Zudio in this article.
Zudio, a prominent player in India's fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable Zudio to provide trendy fashion offerings at competitive prices, effectively capturing the attention of value-conscious consumers across India. Esta

India's fashion market is worth $50 Billion, Zudio has cracked the code to this industry -Nishani

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Zudio

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GoldForest Investments on X: New Zudio store 🏬 opened in my area( Powai) it was crazy crowded. Looks they have tapped correct market segments of affordable clothing. Competition to unorganised street shopping.

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Zudio's Style of Marketing

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Spider Software on X: “Zudio's revenue grown up to 3500 crores, a remarkable journey from 500 crores. With a 50% increase in stores within 2 years, powered by TRENT – the driving