Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday

The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.

Aditya Birla Fashion and Retail to take over Reebok's operations in India

Reebok India's Operations Acquired By Aditya Birla Group

Modern Day Retail Marketing Management, PDF, Retail

Indian branded apparel retail: Promising but not big enough - Indian Retailer

DMGT545 International Business PDF, PDF, International Business

Apparel Retailing Challenges and Prospects, PDF, Retail

Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap

India's Aditya Birla Fashion to buy exclusive rights to Reebok in India

Aditya Birla Fashion soars 9% on acquiring rights to sell Reebok products in India

Reebok has yet another new owner

Aditya Birla Fashion and Retail: Will acquisition of Reebok India rights add to value?

Fundamental Analysis For Investors, PDF, Dividend

Aditya Birla Fashion & Retail will take over Reebok's Indian operations

Third Eyesight : Management Consultants for Retail, consumer products. Retail Consultants in India