True & Co. Sells an $18 Bra Set for $46: Can a Markup Be Too High?

The subject of pricing is perhaps one of the most emotional in the lingerie world. How would you feel discovering a bra set should have cost half as much?

True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

Our review of the True & Co. Bra

True & Co Body Lift Scoop Bra with Soft Form Band Black at Women's Clothing store

Products – True&Co.

Leg Avenue Archives - The Lingerie Addict - Everything To Know About Lingerie

True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

Introducing Bettie Page Lingerie by Playful Promises

True & Co Body Scoop Neck Bra at Women's Clothing store

True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

True Body Lift Scoop Adjustable Strap Bra

Playtex 18 Hour Cotton Stretch Ultimate Lift & Support Wireless Full Coverage Bra Us474c - JCPenney

Products – True&Co.