Retailer's own labels are becoming stronger than classic brands more intimate, more contextual and more experiential - Peter Fisk

#8220;Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet food ranges as good as restaurants, or even better when you can assemble them at home. […]

September 01, 2023: Volume XCI, No. 17 by Kirkus Reviews - Issuu

Private labels can be more powerful and profitable than classic

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Spring 2014 by The Gentleman's Journal - Issuu

Peter Fisk, Author at Peter Fisk

PDF) Purchase Loyalty is Polarised into Either Repertoire or

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