JCPenney unveils plans for $1 billion remodeling of stores and

Despite emerging from bankruptcy in 2020, century-old retailer faces major challenges rebuilding its business.

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JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

JCPenney has announced its self-funded reinvestment plan and customer value proposition aimed at fueling long-term growth and increasing customer loyalty and frequency.